ASIM JOFA | AIRA Collection '23 | AJAI-40

Dive into a world where black and powder blue collide, creating a canvas of captivating beauty. Here Urwa Hocane dons a captivating combination of embroidery adorned with botanical florals and tribal motifs that dance in perfect harmony. Inspired by the mystical Cairene ethos and the rich tapestry of cultural design philosophies, this design is a visual feast for the eyes. Like a stroke of brilliance, the bright white accents illuminate the ensemble, adding depth and intrigue. As you drape yourself in the printed-lawn dupatta, a canvas of vivid artworks, you carry with you a treasure that transcends time, reminding you of the beauty that lies within.

DESIGN DETAILS:

Embroidered neckline on organza with lining fabric

2.1 meters (wider-width) rotary printed shirt on cambric

2.5 meters printed lawn dupatta